8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey


(This article was originally published in my regular column on SearchEngineWatch.com)

One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing — just jump in and learn from experience and by sharing with colleagues.

Media coverage can boost search rankings through brand mentions, authoritative editorial links and a cascade effect as stories spread — see 10 Reasons Why Public Relations is a Must-do for SEO in 2013.

To help understand what journalists want from a pitch, Muck Rack recently conducted a survey of journalists on its database, “Meet today’s journalist.”

Muck Rack is a database of journalists and bloggers on social media. According to Greg Galant, CEO of Muck Rack, “As Google constantly updates their algorithm, it’s clear that one of the best surefire way to improve SEO is very old fashioned: to get editorial mentions from major media outlets and blogs. Because of that, it’s extra important to know how to find the right journalists and bloggers and pitch and build relationships with them in a helpful way.”

Here are eight lessons that SEOs can draw from the report’s findings.

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3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign


The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.

A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.

In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.

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