10 Ordinary Businesses Crushing it With YouTube Video

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How do real businesses use video to promote their products and services? Of course, video is a natural fit for consultants and trainers like myself who give advice for a living. But what do ordinary businesses do with video and what can you learn from them?

Especially if you’re not a consultant and actually ‘get your hands dirty’ for a living!

Those are questions I’ve been giving some thought to as I launch a new video course, How to Make Great Video on a Budget, made in partnership with video producer and advertising specialist, Tosh Lubek.

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Why a PR mention from The Guardian is so much better than one from the BBC

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One of the first things I do when I get to my desk in the morning is to browse popular media sites for small business stories. I like to see what makes the news and understand the many different reasons why small businesses get media … [Continue reading]

Why old press releases still attract links

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https://youtu.be/-eh9Khu05gA Press releases are time specific and one of the first things you see in any release is the date. So it’s easy to think that after a day or so they’ve served their purpose, and are no longer that useful. But press … [Continue reading]

59 lists you really must have to build quality links

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(with Garrett French of CitationLabs.com) Compiling lists of all kinds is integral to the work of a link builder. Not only do lists make the job easier, they save a lot of time and make sure you don’t miss easy opportunities. Both Garrett and I … [Continue reading]

Are video interviews the ultimate link magnet? (with Andrew Warner of Mixergy.com)

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Video interviews with experts are a terrific way to create outstanding content that attracts a lot of links. The technology required is simple–what is important is a process that ensures the end-product is interesting for people to watch and want to … [Continue reading]

FREE 12-part Link Building Course!

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To be really effective at link building, you’ve got to have a reliable link analysis tool. Not only should the tool provide you with an endless supply of link prospects, it should be able to tell your the quality of those prospects: it should be able … [Continue reading]

Video: How Online PR adds a new dimension to your link building

Here's some great examples of editorial links from online PR. All the examples were gathered in just 30 minutes on a single day - November 5th. In the video, I explain 6 archetypal stories that journalists use time and again - use them in your … [Continue reading]

8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey

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(This article was originally published in my regular column on SearchEngineWatch.com) One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing -- just jump … [Continue reading]

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

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The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. A customer survey can be a … [Continue reading]

The Blarney Zone – Online PR Video Course

Journalists want news. Businesses want coverage.  When those two needs meet, you’re in ’The Blarney Zone’ and you get a great piece of news coverage. But often businesses forget about the essential ingredient – … [Continue reading]