Archives for February 2013

Want links? Educate your customers!

One of the first places to start creating content is through educating your customers and doing as much as you can to answer their questions. Voices.com is a freelance marketplace for voice-over talent that has done an outstanding job of creating podcasts, interactive tools, tutorials and articles that educate their customers and have brought links […]

Ten reasons why your link requests are failing

One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives ten reasons why you might not be getting answers and how to fix each problem. People often arrive early at my link building webinars and I hit on the idea of involving them as soon as […]

Six reasons you should use market surveys in link building campaigns

An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here’s a practical example. Several years ago, I was working on a project for an online plumbing supplies company. Over coffee the CEO remarked that most […]

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