Archives for March 2013

Why will another site Link To Yours? Reason #1 Innovation

Following a helpful comment being left on one of my articles, I came across a story of a small company. Square Helper got fantastic editorial coverage on VentureBeat.com in ‘This machine prints dollars’. It shows that ‘Innovation’ can be like a magnet to journalists. It's a nice story and there are some things about it […]

How To Increase The Chances Of Getting An Editorial Link

(This is a guest post penned by Susan Slater.) For any company, a profile in a respected online publication represents a public relations coup. And when a reader finds the familiar blue hyperlink of a company within the text of an editorial piece, the urge to click through is often a powerful one. Getting into […]

How to Create ‘Passion Pieces’ That Inspire People to Link

No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within any client there’s a reservoir of passion that can be used to create passion pieces that will attract links. There’s passion in […]

10 Reasons Why Public Relations is a ‘Must-do’ for SEO

Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. And this is where real public relations – as opposed to crappy news release distribution […]

Link building and the art of persuasion

Getting links from significant blogs in your industry is a great idea. But it is not easy: bloggers are usually pretty busy and swamped with work. It is hard for your pitch to stand out and to persuade these bloggers to link to you. It’s that task of persuasion that people find difficult but if […]

Reaching Out To Bloggers With Inkybee.com

A video interview with Ken McGaffin and Hugh Anderson, co-founder of new blogger outreach tool, Inkybee. Reaching out to bloggers is essential for SEOs, PRs and online marketers of all kinds. However it can be a time-consuming and frustrating manual process that tests the patience of us all. Now, a new blogger outreach tool aims […]

18 Ways to Create Unique Content From Survey Results

Market surveys can be a rich source of unique, original content. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results.   To recap last week’s article, 6 Reasons You Should Use Market Surveys in Link […]

Yes, YOU Really Can Get Quality Links Like These

Link building can be a difficult business. And sometimes you can ask yourself if all the trouble is really worth it. In times like that, it’s great to read about what other businesses in your situation have done to win fantastic links. Their experiences – and the benefits they got from link building – can […]

How To Turn Blog Posts Into Spectacular Content

Everyone can write a decent blog post. Which means that everyone can create ‘spectacular content’ – the type of content that makes people stop and pay attention, that spreads like crazy and that brings you a ton of links, followed by visits and and then sales. All you need is a plan – and that’s […]

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