(This article was originally published in my regular column on SearchEngineWatch.com) One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing — just jump in and learn from experience and by sharing with colleagues. Media coverage can […]
Archives for October 2014
The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.
A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.
In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.