Archives for June 2016

Why a PR mention from The Guardian is so much better than one from the BBC

One of the first things I do when I get to my desk in the morning is to browse popular media sites for small business stories. I like to see what makes the news and understand the many different reasons why small businesses get media coverage. This morning, I came across this article on the […]

Why old press releases still attract links

Press releases are time specific and one of the first things you see in any release is the date. So it’s easy to think that after a day or so they’ve served their purpose, and are no longer that useful. But press releases can still bring substantial coverage and links long after they’ve been issued. […]

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