Our words come alive when we have passion, energy and excitement, whether we’re writing or phoning or presenting – or pitching our content to a prospect in the hope of getting a great link. Just think of the people who have influenced you, whether with their writing or their voice – what did they do […]
How do real businesses use video to promote their products and services? Of course, video is a natural fit for consultants and trainers like myself who give advice for a living. But what do ordinary businesses do with video and what can you learn from them? Especially if you’re not a consultant and actually ‘get […]
Press releases are time specific and one of the first things you see in any release is the date. So it’s easy to think that after a day or so they’ve served their purpose, and are no longer that useful. But press releases can still bring substantial coverage and links long after they’ve been issued. […]
Here’s some great examples of editorial links from online PR. All the examples were gathered in just 30 minutes on a single day – November 5th. In the video, I explain 6 archetypal stories that journalists use time and again – use them in your own PR and the chances of getting coverage will increase! […]
The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.
A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.
In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.