One of the first things I do when I get to my desk in the morning is to browse popular media sites for small business stories. I like to see what makes the news and understand the many different reasons why small businesses get media coverage. This morning, I came across this article on the […]
x https://youtu.be/-eh9Khu05gA Press releases are time specific and one of the first things you see in any release is the date. So it’s easy to think that after a day or so they’ve served their purpose, and are no longer that useful. But press releases can still bring substantial coverage and links long after they’ve […]
Here’s some great examples of editorial links from online PR. All the examples were gathered in just 30 minutes on a single day – November 5th. In the video, I explain 6 archetypal stories that journalists use time and again – use them in your own PR and the chances of getting coverage will increase! […]
The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.
A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.
In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.
Journalists want news. Businesses want coverage. When those two needs meet, you’re in ’The Blarney Zone’ and you get a great piece of news coverage. But often businesses forget about the essential ingredient – ‘news’. Enter The Blarney Zone, an online video course created of two Irishmen that want to teach businesses ‘the gift of […]