Excitement helps your link pitch succeed (Video)

Our words come alive when we have passion, energy and excitement, whether we’re writing or phoning or presenting – or pitching our content to a prospect in the hope of getting a great link. Just think of the people who have influenced you, whether with their writing or their voice – what did they do […]

10 Ordinary Businesses Crushing it With YouTube Video

How do real businesses use video to promote their products and services? Of course, video is a natural fit for consultants and trainers like myself who give advice for a living. But what do ordinary businesses do with video and what can you learn from them? Especially if you’re not a consultant and actually ‘get […]

Why a PR mention from The Guardian is so much better than one from the BBC

One of the first things I do when I get to my desk in the morning is to browse popular media sites for small business stories. I like to see what makes the news and understand the many different reasons why small businesses get media coverage. This morning, I came across this article on the […]

Why old press releases still attract links

Press releases are time specific and one of the first things you see in any release is the date. So it’s easy to think that after a day or so they’ve served their purpose, and are no longer that useful. But press releases can still bring substantial coverage and links long after they’ve been issued. […]

59 lists you really must have to build quality links

(with Garrett French of CitationLabs.com) Compiling lists of all kinds is integral to the work of a link builder. Not only do lists make the job easier, they save a lot of time and make sure you don’t miss easy opportunities. Both Garrett and I almost build our working lives around lists. In the draft […]

Are video interviews the ultimate link magnet? (with Andrew Warner of Mixergy.com)

Video interviews with experts are a terrific way to create outstanding content that attracts a lot of links. The technology required is simple–what is important is a process that ensures the end-product is interesting for people to watch and want to share. We’re all under pressure to create compelling content that is good enough to […]

FREE 12-part Link Building Course!

To be really effective at link building, you’ve got to have a reliable link analysis tool. Not only should the tool provide you with an endless supply of link prospects, it should be able to tell your the quality of those prospects: it should be able to show you what strategies your competitors use to […]

Video: How Online PR adds a new dimension to your link building

Here’s some great examples of editorial links from online PR. All the examples were gathered in just 30 minutes on a single day – November 5th. In the video, I explain 6 archetypal stories that journalists use time and again – use them in your own PR and the chances of getting coverage will increase! […]

8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey

(This article was originally published in my regular column on SearchEngineWatch.com) One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing — just jump in and learn from experience and by sharing with colleagues. Media coverage can […]

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.

A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions.

In creating content, it’s important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you’re interested and curious – the better the questions you ask, the more trust you build.