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Internet Marketing Primer

Writing for The Web

Online Public Relations and Link Building

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Do you or your team have gaps in your knowledge of internet marketing?

This workshop will fill them and give you a complete framework for planning and implementing online marketing campaigns.

The course is designed for teams of different abilities, especially:
  • Corporate teams who have a knowledge of traditional marketing and wish to expand their skills to the web.

  • Agency staff including business, advertising, public relations and direct marketing disciplines.

The workshop is delivered at a venue of your choice for up to fifteen people. Participants will receive extensive workshop notes and worksheets together with ongoing access to online material and resources updated on a regular basis.

At the end of the workshop participants will be confident in talking to suppliers about online marketing, how it works and the opportunities it presents. They will also be able to plan how to spend an online marketing budget effectively and what results to expect.

The course will cover:
  • The elements of an online marketing campaign

  • Customer Focus and Website Pathway Analysis

  • Search Marketing - Organic and Pay per click campaigns

  • Email Marketing - anatomy of a successful campaign

  • Online Advertising - anatomy of a successful campaign

  • Integrating online and offline marketing

  • Setting Objectives and Measuring Results

To book this course give me a call on 01292 440158 or drop me a line at
ken @ mcgaffin.com.

Here's what participants have said about this course:

"Excellent - this workshop has really moved me up the learning curve. A vast amount of information was covered extremely well in a short period of time."
Director, WWAV Rapp Collins

“I have learnt so much about the techniques used for e-marketing and link optimisation. It was intensive and thorough, we covered a lot of ground, and I know I have a lot to take back to my team.”
Staff Delegate, University of Westminster

Ken McGaffin can deliver exciting workshops, conference presentations and in-house training. Email ken @ mcgaffin.com or phone 01292 440158.





"Ken is an excellent presenter - clear, flexible and able to impart the great amount of knowledge and experience he possesses."

Mark McArthur-Christie, Creative Director,
Freeman Christie


"Excellent - this workshop has really moved me up the learning curve. A vast amount of information was covered extremely well in a short period of time."

Director, WWAV Rapp Collins


"Outright impressive! Ken McGaffin provided several new compelling reasons why linking building is a critical component to business success... his presentation style is thoroughly enjoyable."

Ross Jenkins,
Lead Information Analyst,
People's Bank
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2005