Online Public Relations and Link Building

People follow links like cars follow signposts Link building – persuading other sites to link to yours – is the secret of online success. Quality links will bring you paying customers, boost your search engine ranking and establish your brand online. In this highly practical workshop, you’ll learn how to identify important sites that can give you links, how to approach them and establish relationships, and how to create content that will turn your site into a link magnet. The workshop includes extensive handouts and clear methodologies that produce results. At the end of the workshop participants will understand how search engines work and how to identify important keyword phrases that key audiences are using to find information on the web. The course will cover:

    • Why online public relations is different
    • The importance of link building
    • Targeting media online
    • Optimising a press release
    • Publishing email newsletters
    • Really simple syndication – understanding RSS feeds
    • Creating topical, search engine friendly content
    • Multiple use of content (not duplicate content!)

To book this course give me a call on 01292 440158 or drop me a line at
ken @ mcgaffin.com.

Here’s what participants have said about this course:

“Outright impressive! Ken McGaffin provided several new compelling reasons why linking building is a critical component to business success and the roadmap to get there. His concepts and suggestions are transparent and his presentation style is thoroughly enjoyable.”
Ross Jenkins, Lead Information Analyst, People’s Bank

“Very many thanks for a brilliant workshop which I think the marketers will be talking about for months to come.”
UK e-Marketing Communications Manager


Ken McGaffin can deliver exciting workshops, conference presentations and in-house training. Email ken @ mcgaffin.com or phone 01292 440158.

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