Recent posts from Ken’s regular column on SearchEngineWatch.com.
In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed “weak links” were more effective that “strong links” in spreading ideas.
One of the things that SEO and PR have in common is that many practitioners in both industries are self-taught. People in them tend to learn by doing — just jump in and learn from experience and by sharing with colleagues.
The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client’s knowledge of their own customers is often far from perfect.