Following a helpful comment being left on one of my articles, I came across a story of a small company.
Square Helper got fantastic editorial coverage on VentureBeat.com in ‘This machine prints dollars’.
It shows that ‘Innovation’ can be like a magnet to journalists.
It's a nice story and there are some things about it that I'd point out to people who might want to reach out for editorial coverage.
Here’s my take-aways:
1. It’s a good story of innovation – using 3-D printer technology for a very practical use. This sort of story with a solid example makes a journalist’s job easy – they don’t just want to talk about the technology, they want to write about how the technology is being used to do simple jobs.
2. The secret is to tell a good story – and tell it well and Chris Milnes, the creator of Square Helper does so very well. Milnes explains a simple problem that every restaurant owner can recognize – and provides the solution. That type of focus is essential to a good media story.
3. The Square Helper site does not disappoint. It is simple, well-designed and gets right to the point:
4. Milnes has also gone to the trouble of making a short video – just 1 minute long – which clearly explains the problem and solution.
5. Milnes also has a press page detailing the coverage he’s already received. This increases the confidence other journalists will have in SquareHelper.com and makes them more likely to write about it as well.
6. And if you’re building links relevant to any of these publications, just click through and find the contact details:
I've long believed that online PR and link building are inextricably linked. Learning how public relations works will not only give you brilliant new opportunities for getting links, it will also sharpen your pitching skills for any type of link building you do.
Author: Ken McGaffin