I love case studies – they're a fantastic way to learn what other people are doing and gain inspiration for your own work. I reckon you can get at least one actionable idea from any well-written case study.
But of course, they have to be good case studies. That's why I love articles like this from Econsultancy.com, 70+ Epic Social Media Case Studies, Stats, Blog Posts and More compiled by Andrew Warren-Payne.
According to Andrew, Econsultancy's senior reporter David Moth goes out of his way to dig up and analyse how big brands are using social channels". There's some great stuff in there, including:
How IKEA used Pinterest, Facebook, Twitter and Google+ IKEA has separate pages for each of its markets. There's some great customer engagement ideas. I love the way the Essex store hosted a sleepover for 100 Facebook fans in response to customer requests. Not only great engagement, but a real photo opportunity.
Twitter's Vine can be a mystery to many. How can you get a powerful message across in just 6 minutes of video? Well, learn from brands that are doing it well and learning – and also from brands that are doing it badly and learning! You'll find 5 examples of each in Brands That Use Vine.
In SEO and Social Media Get Married, reporter Jennifer Dunphy notes that now most businesses realize that SEO and social media are a couple and go hand-in-hand with one another’s success. Jennifer makes some great points.
And if you're an avid user of Facebook, you'll find the inforgraphic at Turning Links Into Buys useful.
Author: Ken McGaffin