Want to make a product sound sexy, even when it’s got nothing to do with sex? Many brands are finding that they can use sex surveys to attract publicity from large media outlets and hundreds of influential bloggers. Brands like:
The US Travel Association saying that couples who travel together have better sex
PlanetSoho.com on Inc.com claiming that being an entrepreneur improves your sex life.
Or the Scottish Medical Journal saying that kilts make you more fertile and masculine.
Or Spotify claiming that music is more sensual than touch during sex.
Such surveys can attract great coverage and high authority editorial links, and they might even help sell product. So let’s have a look at the sex surveys we found.
1. Couples who travel together have better sex
“ Almost 63% of couples surveyed said a short getaway was more likely to spark romance than a gift.”
Most couples would agree that getting away from it all, even for a short break really lifts the spirits. Now we know the reason why – travelling kindles romance – and some 28% of couples said their sex life improved after travelling together.
The research was carried out by no less an august body than the US Travel Association who of course, want us all to travel more.
The survey of 1,100 adults and gained great exposure on the BBC website, in an article How travel can improve your sex life.
The findings showed that:
- a whopping 83% of couples who travel together said that romance was still alive in their relationship.
- 63% said that a short getaway was more likely to spark romance than a gift
- 77% of couples who travel together said they had a good sex life.
Travel, according to the BBC, provides a change of scenery and a break from the routine of children, chores and busy schedules.
Who could resist?
2. Start a Business, Have More Sex
“Around the Inc. office, there seems to be anecdotal evidence that entrepreneurship is highly correlated with a better sex life.”
The pressures faced by entrepreneurs makes great copy: their ideas, their struggles and their eventual success or failure fill the pages of the business press. But it’s not all stress and 80-hour working weeks – you may also improve your sex life.
That’s according to a survey of small businesses from PlanetSoho.com, reported on Inc. Magazine by Suzanne Lucas. Around the Inc. office , there seems to be anecdotal evidence that entrepreneurship is highly correlated with a better sex life. And the survey provides the evidence to back it up – some 14% of respondents report having more sex.
“A better sex life is not a reason to go into business”, the article sensibly advises.
But it does give the picture editor the chance to publish a rather racy stock photograph from Shutterstock – probably not often seen on Inc. Magazine!
3. To-do Lists Impact Sex Life of Married Couples
“married parents are worrying too much about their bedroom being cleaned rather than what actually needs to go on in the bedroom”
Managing multiple schedules, lists, doctor's appointments and other family to-do's can be overwhelming for any family. And a couple’s love life can suffer as a result.
That’s the conclusion of a survey carried out by cozi.com a free app and website that helps couples manage “the chaos of family life with a shared calendar, shopping lists and to do lists”.
According to the survey, covered by CBS News, more than half felt that the degree to which they communicate impacts their sex life.
The CBS article reports that “married parents are worrying too much about their bedroom being cleaned rather than what actually needs to go on in the bedroom to maintain a successful marriage and healthy sex life”.
4. Kilts for a More Fertile Scotland
“Kilts instill feelings of freedom and masculinity and make the wearer attractive to many women as well as giving him a sensuous awareness of his own body”
The Scottish kilt is a powerful and stylish symbol of fertility and masculinity. So says the Atlantic, quoting from research cited by the Scottish Medical Journal.
The Atlantic reports that kilts instill feelings of freedom and masculinity and make the wearer “attractive to many women” as well as giving him a “sensuous awareness of his own body”.
Furthermore, tight pants can kill or damage sperm thus reducing male fertility. But as kilts are traditionally worn without underwear, Scottish sperm have a distinct advantage.
So, off for some shopping in Edinburgh!
5. Fitting Into an Old Pair of Jeans Feels Better Than Sex
“Over a quarter of women said that fitting into an old pair of jeans would make them feel better than sex”
Here’s a question for the women readers. Imagine you’re rummaging through your attic and you find an old pair of jeans that you loved years back.
How would you feel if you tried them on and they still fitted perfectly?
Well according to a survey carried out by Special K, over a quarter of women said that fitting into an old pair of jeans would make them feel better than sex. So reports Jezebel writer Anna North in Women Want To Look Like Kate Winslet, Still Prefer Old Jeans To Boning.
North quotes Special K spokesperson Laura Bryant, "This shows the endorphin rush women get when they achieve their goal of fitting back into that one special pair of jeans."
Clearly showing her irritation with the stereotypes in the survey North says, “That's right, ladies — the only thing that feels better than a ring on your finger is that old pair of jeans sliding over your ass.”
Yet despite the irritation, she still helps get Special K’s message across.
6. Music is More Arousing Than Touch During Sex
“one in three respondents could actually name a song they though was better than sex – that’s 667 people!”
Spotify, the online music service, has revolutionized the way we listen to music but the revolution doesn’t stop there. In a survey of 2000 people they gathered evidence that over 40% say that listening to music is more arousing than touch during sex.
Gena Kaufman, writing in Glamour Magazine, Mood Music: 20 Songs for a Romantic Dinner says that maybe it’s time to update the phrase “music to my ears”.
And the survey also states that one in three respondents could actually name a song they though was better than sex – that’s 667 people!
OK, there’s bound to be a few duplicates, but that would make one hell of a playlist.
7. 10% of People Have Had Sex in the Office
"41% believe some of their co-workers have made love in the workplace"
Glassdoor.com is the "world's most transparent career community". They claim that "no other community allows you to see which employers are hiring, what it's really like to work there and who you may know at a particular company all in one place”.
So who better to get down to the nitty gritty of sex in the office?
Through a survey of more than 1,000 Glassdoor users, reported in the Houston Chronicle, we’re able to see that “10% of people have had sex in the office”.
And furthermore, “one in five (22%) say that while they have not made love in the workplace, they have thought about doing it; and, 41% say they believe some of their co-workers have made love in the workplace.”
However, it seems that Glassdoor has no plans to look at the tough life of solopreneurs working from home offices throughout the land.
8. Women who ride motorcycles feel good about their sex appeal
“Women riders, compared to women non-riders are twice as likely to be extremely satisfied with their sex lives.”
The number of women who ride motorcycles in the US has ridden significantly since 2009. And Harley Davidson who sell more motorcycles to women that all their competitors combined, think they’ve come up with the reason – and it’s all about sex appeal.
In a study of 1013 riders and 1016 non-riders, the company found that female riders are happier in their careers, happier in their friendships, happier with their home lives, and twice as likely to be "extremely satisfied" with their sex lives.
The study, reported in the Los Angeles Times, found that riders were twice as likely as non-riders to feel confident, and twice as likely to be happy with their appearance.
Claudia Garber, director of women’s outreach marketing says, “It’s about freedom… you feel confident, it goes into every aspect of your life, including how you feel about yourself”.
“Women riders, compared to women non-riders are twice as likely to be extremely satisfied with their sex lives.”
9. Sex Drive: 1 in 10 US Drivers Have Had Sex Behind The Wheel
“And 15 percent of drivers said they would consider having sex behind the wheel if they knew no one could see them”
Many Americans would claim to live in their cars. But what does ‘living’ actually entail? Well living includes a lot of sex, according to a survey conducted by Harris Interactive for Telenav, to help promote their Scout GPS app.
Of the 1,800 adult drivers interviewed, 10% have engaged in sexual activity while behind the wheel. And 15 percent said they would consider having sex behind the wheel if they knew no one could see them, while 9 percent would drive naked.
The survey is reported on MSN Autos where they give more details of the sexual shenanigans that Americans get up to in their cars, “three times more men (17 percent) confessed to doing it than women (5 percent). The survey also found that drivers ages 35 to 44 admitted to sex while driving (18 percent) more than 18- to 34-year-olds (17 percent), followed by 45- to 54-year-olds (8 percent) and drivers 55 or older (5 percent).”
10. Home Improvements Instead of Sex
“56% would give up social media, 35% would give up dining out – and would you believe that 20% of us would happily give up sex?”
Most of us have a love/hate relationship with DIY projects around the house. We love to have them done, but we hate to do them. So much so that we’d sacrifice a lot to have trusted professionals do the job for us.
So what would people give up to have a professional do all their home projects for a year? Well, 56% would give up social media, 35% would give up dining out – and would you believe that 20% of us would happily give up sex?
That’s according to the “Do It For Me” survey of over 1000 American homeowners, reports the Huffington Post in an article that tempts us to click through with the promise of PHOTOS!
(Sadly the photos are of DIY jobs you shouldn’t tackle yourself)
The survey was carried out for Redbeacon.com, an online service that connects householders with trusted local professionals to help with home service projects.
So such surveys attract great coverage and high authority editorial links, but to they help sell product?
Yes, there’s anecdotal evidence and it was my own experience that led me to doing this investigation. Last year, I read the survey from the US Travel Association that said a short getaway sparks romance. That prompted me to remember a weekend with my wife in Paris the previous year, and I imagined that another break would be good. Those thoughts got me excited, reduced my resistance and I had reached for my credit card before I know it.
It was only later that I thought about what had happened. There were three steps my decision making process that I found almost irresistible:
- My primal brain was attracted by mention of sex in the headlines
- My emotional brain kicked in with happy memories and became excited about the idea of going to Paris again
- Finally, because I was excited, I was susceptible to persuasion and more ready to buy.
The conclusion is that everyday brands that associate themselves with sex through surveys benefit in at least two ways: first, they get decent media coverage for their brand and second they get us excited, lower our resistance and seduce us into buying their products.
Are these results reliable?
It doesn’t actually matter – the point is that it got their brand noticed.
But how many brands use sex surveys to promote their brand. I decided to investigate and see how they went about it.
In our research, we ignored brands selling condoms, sex toys and dating services, and looked for everyday brands that had commissioned sex surveys. We found plenty – brands like the US Travel Association, Spotify, Special K, Telenav and Cozi.com.
And they attracted media attention from the BBC, LATimes, CBS, MSN, Inc. Magazine and many more.
This is all a bit of fun, usually around Valentine’s Day, where everybody wins – the media gets good copy, the brand gets exposure and the public gets a bit of titillation. I saw many examples of journalists being sceptical about the findings but that didn’t stop them writing about the results and the brands behind them.
As any public relations consultant will tell you, journalists like surveys because they make good copy. But the surveys must be newsworthy and there must be some quality data gathering behind them.
Getting your survey published is not a given, despite what you might think after reading these examples. And many journalists rightly have a healthy scepticism about survey results. So much so that one media outlet, SFWeekly.com has gone as far as to create a section on its blog for "Another Pointless Survey".
This is somewhere you definitely don't want your survey to appear.